On this edition of #IHAQ, we have Kellan Reck back to clue us in on Facebook’s algorithm and how to get the eyeballs you want on your posts.

Facebook has adapted and changed over the years and is now the most beneficial social media platform in converting advertising into sales.

Because of all the information, Facebook gathers through their users’ personal pages, its algorithm is easily able to target people’s interests, age, location and other demographics. This leads to smart advertising and a high conversion rate of clicks and sales.

Simply put, Facebook is a great tool to get the right ads for the right products in front of the right people.

Recent Projects

Explore Our Project Success Stories

A hand holding a small device above an open bag, with text comparing its size to other items. Background has yellow and white balloons.
General
Healthcare

Creating social videos for Insulet

Moms deserve a night out! path8’s partner, Insulet, supports moms […]
Learn More
Boxes of unsalted butter move along a conveyor belt. A news headline reads: "Baking Your Holiday Dough: Price of Essential Baking Needs Sharply Rising.
Company Story VideosGeneral
General

Cabot Creamery

Many people will celebrate Valentine’s Day with sweet treats, but […]
Learn More
Person in a uniform and a woman pose for a photo at an event in front of a "City of Boston Emergency" banner. Another person takes their picture with a phone.
GeneralRecruiting Videos
Public Health & Policy

Boston EMT Graduation Ceremony

Congratulations to Boston’s class of EMS graduates! Our long-term partnership […]
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top