On this episode of #IHAQ, we welcomed Courtney Obecny, Director of Marketing from Spire Health. Spire is a remote patient monitoring service that identifies changes in patient health and helps medical professionals intervene earlier.

We asked Courtney what marketing avenues are most effective in the medical device field.

Once again, it starts with knowing your audience. Courtney begins by saying that doctors generally don’t have much time to spend seeking out products, so you may have to venture outside your traditional online marking methods.

In this case, getting in front of them and getting in the door is important. Provide them with marketing materials that are concrete and concise. Give them an overview of how your product can benefit their practice and patients, and make the process as simple and frictionless as possible.

Recent Projects

Explore Our Project Success Stories

A hand holding a small device above an open bag, with text comparing its size to other items. Background has yellow and white balloons.
General
Healthcare

Creating social videos for Insulet

Moms deserve a night out! path8’s partner, Insulet, supports moms […]
Learn More
Boxes of unsalted butter move along a conveyor belt. A news headline reads: "Baking Your Holiday Dough: Price of Essential Baking Needs Sharply Rising.
Company Story VideosGeneral
General

Cabot Creamery

Many people will celebrate Valentine’s Day with sweet treats, but […]
Learn More
Person in a uniform and a woman pose for a photo at an event in front of a "City of Boston Emergency" banner. Another person takes their picture with a phone.
GeneralRecruiting Videos
Public Health & Policy

Boston EMT Graduation Ceremony

Congratulations to Boston’s class of EMS graduates! Our long-term partnership […]
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top